Trainzo vs TrueCoach.

TrueCoach is a polished, well-loved incumbent, particularly among strength coaches — mature, reliable, and backed by a large company.

It has no free tier: plans start at roughly US$30 a month for five clients, with a trial rather than a free way to run a small practice.

Trainzo is younger and narrower, free for your first three clients and cheaper as your roster grows — and on Trainzo a client can train under more than one coach on a single account, where TrueCoach needs a separate account for each.

Free tier

TrueCoachNone — a 14-day trial, then paid

TrainzoFirst three clients free — no card, no expiry

Paid entry point

TrueCoach~US$29.98/mo for up to 5 clients (~US$26.34/mo billed yearly)

TrainzoUS$19/mo for 5 clients; Starter, Grow and Pro start with 14 days free

How pricing scales

TrueCoachThree plans: 5 clients (~US$29.98/mo), 20 (~US$69.98), 50 (~US$164.98); custom pricing above

TrainzoBy roster size: 5 clients US$19, 15 US$29, 30 US$49, 60 US$79; Studio bands above

Clients paying you in-app

TrueCoachYes — payments are built in (coaches in the US, UK, Canada or Australia)

TrainzoNot yet — on the roadmap, after the core loop

Nutrition

TrueCoachMyFitnessPal sync with calorie and macro goals, plus meal-plan uploads

TrainzoNo meal or macro tracking yet. Programmes carry notes on which side of maintenance to eat

Custom-branded app

TrueCoachYes, on the Standard and Pro plans

TrainzoNot offered today

Coach and client on one login

TrueCoachYes, for self-coaching — a coach can keep a client account of their own and switch between the two in the app

TrainzoYes — one account can coach a roster and train under another coach

A client with several coaches

TrueCoachOnly as separate accounts — their help centre suggests an email alias for each coach

TrainzoYes — strength coach, physio and nutritionist at once on one login, each sealed from the others

Exercise & programme library

TrueCoach3,000+ exercise videos, and you can add your own

Trainzo2,004 movements, 44 workouts, 25 evidence-based programmes — included on every plan, the free one too

Maturity

TrueCoachYears in production, part of Xplor, a large support organisation

TrainzoNew in 2026. Young, small, and moving fast

TrueCoach details last checked 26 October 2026, from their public pricing, feature and help pages. Plans and prices change — confirm on their site before deciding.

• Getting paid. Client payments are built into TrueCoach today; Trainzo does not have them yet.
• Nutrition and wearables. MyFitnessPal sync with calorie and macro goals on every plan, and Apple, Garmin, WHOOP and Oura data from Standard up. Trainzo has no nutrition yet.
• A branded app with your logo and colours, included from the Standard plan. Trainzo does not offer one.
• Maturity and support. Years of production hardening, a real support organisation behind it, and a 90-day money-back guarantee on a first annual plan.
• Coaching yourself. TrueCoach lets a coach keep a client account and switch to it in the app, so a coach who also trains is well served. We used to imply otherwise on this page; that was wrong, and it is corrected here.
• If your practice depends on collecting payment through the platform this month, TrueCoach is the safer choice. Genuinely.

• A real free tier. TrueCoach starts at ~US$30/month after the trial; Trainzo lets a coach run their first three clients free, indefinitely, no card.
• Cheaper as you grow. 15 clients: US$29 on Trainzo against ~US$69.98 for TrueCoach’s 20-client plan. 30 clients: US$49 against ~US$164.98 for their 50-client plan.
• Several coaches at once. On TrueCoach a client of a second coach needs a second account (an email alias, by their own advice). On Trainzo a strength coach, a physio and a nutritionist can each hold the same person on one login, and none of them can see the others.
• Habits, goals, check-ins and broadcasts from the first paid plan, automations from Pro — not kept back for the top tier.
• The library: 2,004 movements and 25 programmes built from the strength-and-conditioning literature, included even on the free tier.

On Trainzo an account is a person, not a role. The same person can coach a roster, be a client of one coach, be a client of three coaches, or all of it at once: one email, one login, and each coaching relationship kept private from the others.

Here is what that means in practice. Say you coach twenty clients and you also train with a powerlifting coach. On some platforms that means two accounts and a second email address. On Trainzo it is one login with two sides. Your coach never sees your clients, and your clients never see your coach.